#CHASEONLINE CHASE COM MYACCOUNTS ASPX FREE#

Perhaps this is a test to see how a branch-only offer compares to online-only ones.Ĭhase Bank splash screen (interstitial) immediately after login But in this quick-start age, I’m surprised there isn’t at least an option to apply online. I can understand the rationale for pushing people into branches where they can be upsold other services. The landing page is actually actually a coupon users are encouraged to print with the page-dominating blue “print” button ( see second screenshot below). Branch-only fulfillment: I was surprised to see the offer can be redeemed only in branch. I’m not sure there’s a single right answer, but another variable worth testing – something I’d prefer – is a popup running in a smaller window in front of the original Chase page.Ģ. There’s a risk the user will inadvertently close the entire browser session by clicking the upper-right “x,” necessitating an annoying restart and re-login.

However, for more experienced users expecting a pop-up screen that can be quickly closed after reading, it can be momentarily confusing. On the one hand, it’s convenient for the user to be able to look at the offer details and then quickly navigate back to the area they were originally logging in to.

And while the user read the offer details on that page, the original tab automatically loaded the original destination ( account management page), and the interstitial ad disappeared. When selecting More Info on the splash screen, the bank opened a new tab ( in Firefox 3) for the landing page ( see second screenshot below). Serving “more info”: In this example, Chase handles the info-serving process a bit differently than others I’d looked at recently. The same creative was used in a statement insert and a banner ad across the main account-management page ( see third screenshot).ġ. This offer may have something to do with the fact that I’m located in Seattle, the former headquarters of WaMu.

#CHASEONLINE CHASE COM MYACCOUNTS ASPX FREE#

When I logged in to pay my Chase consumer credit card online ( note 2), I was greeted with the following interstitial page ( aka “splash screen”) inserted before the main account-management area ( see first screenshot).Ĭhase is offering a $125 incentive to open a WaMu-branded free checking account ( note 3). But unfortunately, I came across the following example too late to be included in our report ( see note 1). I spent the past few weeks looking at cross-selling efforts from within the secure online banking zone.

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